Demographics

Winter Haven is the second largest of 17 municipalities located in Polk County, Florida.

Centered in the heart of the state, the community affords businesses convenient, low cost access to major customer markets such as Tampa and Orlando while offering an excellent quality of life.

Regional Population

…within 25 miles …within 50 miles …within 100 miles
660,327 3,376,845 8,602,111

Population of Winter Haven

1990 Census 2000 Census 2007 Estimate
24,725 26,487 33,144

Population of Winter Haven by Age

Cohort 1990 2000 2007
0-14 4,078 4,612 5,840
15-24 2,700 2,742 3,603
25-54 8,318 9,266 11,458
55-64 2,726 2,607 3,367
65+ 6,903 7,260 8,876

Population of Winter Haven by Race

Race 1990 2000 2007
White 18,795 18,941 22,515
Black 5,598 6,134 8,140
Asian 138 279 474
Hispanic 620 1,309 2,426
Other 194 1,133 2,015

Population of Winter Haven by Gender

Gender 1990 2000 2007
Male 11,221 12,180 15,435
Female 13,504 14,307 17,709

Labor Market Data for Winter Haven

Category 1990 2000 2007
Labor Force 10,741 10,685 13,261
Employed 10,032 10,029 12,741
Unemployed 709 656 520
Rate 6.6% 6.1% 3.9%

Workers by Occupation for Winter Haven

Category 1990 2000 2007
Management / Professional 2,626 2,631 3,380
Service Occupations 1,912 1,914 2,393
Sales & Office 3,120 2,928 3,771
Farming / Fishing / Forestry 363 121 150
Construction / Maintenance 996 1,019 1,270
Production / Transportation 1,015 1,416 1,777

Number of Households in Winter Haven

1990 2000 2007
10,941 11,833 12,889

Median Household Income for Winter Haven

1990 2000 2007
$23,695 $31,884 $36,164

Per Capita Income for Winter Haven

1990 2000 2007
$14,154 $20,383 $22,140

Median Family Income for Winter Haven

1990 2000 2007
$30,046 $39,657 $45,026

Owner Occupied Housing Value Winter Haven

1990 2000 2007
$60,700 $73,800 $98,599

Educational Attainment 25 Years+ Winter Haven

Category 1990 2000 2007
Not High School Graduate 5,184 4,567 5,702
High School Graduate 5,169 6,094 7,667
Some College, No Degree 1,157 1,041 1,306
Associates Degree 2,078 2,099 2,626
Bachelor's Degree 2,078 2,099 2,626
Graduate Degree or More 1,127 1,051 1,349